This lesson challenges the participant to “see the whole” by using root cause analysis to better understand the real problem, and develop a vision to address it. What is the intolerable condition that you want to end or avoid? What is at stake? What does achieving success look like? We will then move to call others to join us in action by establishing the connection between self, us and now; learn why public narrative is an essential leadership skill and apply it in practice; and learn to elicit narratives in all that we do in order to sustain stakeholder’s motivation over time.


  1. Develop a motivating vision: connect the “aims” of our tasks to why it matters.
  2. Explain why narrative matters.
  3. Adapt our narrative skills to elicit values in action and sustain motivations.