group of business people


Improving the Patient Experience Learning and Action Network Series
Healthcare is personal. Any individual in need of healthcare services becomes vulnerable. The level of comfort and confidence relayed by healthcare professionals at every stage of care can impact positive health outcomes. The Improving Patient Experience series will address key areas for improving patient engagement including community outreach, facility branding, employee ambassadors and patient feedback.

Employee Ambassadors: Organic Word of Mouth 

Employees invest significant amounts of time and energy performing functions related to their occupation. Being proud of their employer and having strong relationships with colleagues improves job satisfaction. Positive engagement can be further achieved by encouraging employees to connect professional and personal relationships through community outreach and promotion.
Learn from the experience of Matt Jensen, chief executive officer for Vance Thompson Vision and founder of Matt Jensen Marketing, about the benefits and potential of employee ambassadors for community outreach.

Featured Presenter:

Matt Jensen, CEO, Vance Thompson Vision and Founder/Principal, Matt Jensen MarketingMatt Jensen, MBA
Chief Executive Officer, Vance Thompson Vision |  Founder, Matt Jensen Marketing

Matt Jensen, CEO at Vance Thompson Vision in Sioux Falls, SD, and principal/founder of Matt Jensen Marketing, is a national columnist, and international speaker on customer experience design in business and healthcare. His teams help create customer-centric cultures and are rated amongst the best places to work in America. In addition to being one of only a handful of Certified Experience Economy Experts, he enjoys delighting customers families and friends by collecting experiences, not things. He spends his free time with his wife, Dr. Beth Jensen and his 3 girls on their hobby farm in rural South Dakota.

Target Audience:

Healthcare professionals at all levels who impact the patient experience, including operations, finance, and public relations/marketing are invited and encouraged to attend.

Objectives:

As a result of attending, participants will be able to:

  1. Explore current employee impact on organization brand
  2. Identify opportunities for utilizing employees as ambassador
  3. Consider criteria for employee-based promotion
  4. Evaluate impact on patient and employee engagement